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Writer's pictureJade Lee

Business Principles Drive Employee Commitment

A major retail company had the philosophy “Candidate for a day, a customer for life.”  At some level within the organisation, they recognised that the candidate experience was integral to the success of their business.  They set up a dedicated hub for their national talent acquisition department, they employed the best Advisors available, but they did not listen to them when they had ideas on how to improve the process. 


The aspiration for the Talent Acquisition function was to be best in the market and add value across the business but they did not have the business principals to make it happen.  The Advisors were really excited about the aspiration, but when their advice landed on deaf ears, they became despondent and less committed to the aspiration because they felt unsupported.


The way employees deliver a service is directly proportional to how they feel about the company.  To expect an employee to treat customers differently to how they are treated by the company is insanity.  The principles which govern how you run the company should be congruent with the aspiration (what the company aspires to be) and indeed congruent with the employee’s individual values to encourage employees to feel committed to the organisation and deliver on the vision.


A company principle might be “we value our people”, however, if they are not able to employ more people when the workload increases and employees have to endure a hit to the work-life balance, that principle is not in line with the aspiration to be an employer of choice. Alternately, a principle may be dedication to safety but the PPE cupboard is bare.


Stephen R Covey has a quote:

If you take care of your employees, they will take care of your business and your business will take care of itself.


If you are feeling like you have more to offer than your current role allows, maybe the company isn't prioritising actions according to the values. You may want to be more closely aligned to your work? I would love to talk to you about my Career Coaching package designed to improve fulfillment in your career.




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